Hall CPA grew from a $250-a-month side hustle into a $17 million, top-400 U.S. CPA firm built almost entirely around the real estate investing niche.
The firm’s toughest moment came during COVID, when inbound client interest dropped roughly 90% for two to three weeks before rebounding sharply.
Hall CPA announced it acquired Tooth and Coin, a dental-focused CPA firm, choosing to buy rather than build in order to scale into a second niche faster.
Ten years after starting Hall CPA with forum posts on BiggerPockets, founder Brandon Hall has built a $17 million, top-400 U.S. CPA firm focused on real estate investors. On a special anniversary episode of the Tax Smart REI Podcast, Brandon joined Tom and Nate to look back on the last decade and announce the firm’s acquisition of Tooth and Coin, a dental-focused CPA firm.
From Forum Posts to a Top-400 Firm
Brandon co-founded the firm in 2016 after a college finance professor introduced him to real estate investing. Early growth was fast (60-70% year over year), but pricing lagged. Clients once paid around $250 a month for services that now cost $10,000 to $15,000 a year. Today, Hall CPA employs about 100 people in the U.S. and 50 offshore staff across India and the Philippines.
The Hardest Moment: COVID
Brandon says COVID came closest to derailing the business. Inbound client interest dropped by roughly 90% for two to three weeks when the real estate market froze. Demand rebounded quickly once people stuck at home turned to real estate investing.
How the Firm Has Changed
Hall CPA now serves higher-net-worth clients, established landlords, and real estate private equity firms, alongside newer investors buying their first rental property. The team says three things set the firm apart: its educational content, deep technical expertise in real estate tax strategy, and a long-term goal of becoming a one-stop shop for wealth planning, insurance, and tax services.
Big News: Acquiring Tooth and Coin
Hall CPA acquired Tooth and Coin, a dental CPA firm, in May 2026, its first move into a niche outside real estate. Brandon chose to buy rather than build from scratch, citing faster growth, an established team and client base, and structural similarities between dental practices and small CPA firms. Existing clients on both sides won’t see major changes right away, though Hall CPA is already applying its real estate tax expertise to dental clients who invest in property.
Hiring Across the Board
Brandon closed the episode with a hiring call, saying Hall CPA needs people across tax, advisory, accounting, operations, sales, and marketing as it grows into its second niche.
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Disclaimer: This podcast summary was generated from the transcript and may contain some errors or miss key points from the audio recording.
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